17 April 2012

Pampers Little Athlete

PR: Would you like to meet Paula Radcliffe?
Me: Yes.

If only all blogger outreach campaigns were as amazing as this.

Pampers have launched some limited edition Team GB Active-Fit nappies ready for the London 2012 Olympic Games. In a way I'm disappointed that my toilet-trained boys won't be wearing these. Look, they've got a union flag on and everything:

Pampers also have a Youtube channel full of cute videos of Paula and her son, Raphael, celebrating the unique play of our children:

Pampers Facebook page has a fab competition running (click on the Little Athletes tab). By sharing your top playtime tips and pictures you could win some fab goodies. Paula will be picking the winners. Good luck!

It was a privilege to chat with Paula about her children, her life, her health and her career. She was open and friendly. If winning the Olympic gold in the women's marathon could be brought about by sheer determination and good wishes then world record holder Paula would have it in the bag. I'll be cheering for her for all I'm worth.

Not only did I meet my sporting hero at a jolly event in London, I was also able to ask Pampers Village Parenting Panel child development expert, Dr Maggie Redshaw, a few questions too. We talked about physical play and of the importance of running around, both structured (football, etc.) and free-range.

Disclosure: huge thanks to P&G, Pampers and Fleishman Hillard for paying my travel expenses into London and for the goodie bags for the boys. We can't wait to hang up our bunting!



  1. Now this one I'm jealous of! We're huge Paula fans in this house and I'd have loved the chance to met her.

  2. It was a real thrill to meet her :)


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