Showing posts with label Procter and Gamble. Show all posts
Showing posts with label Procter and Gamble. Show all posts

30 March 2013

My Trip to the Pampers R&D Centre in Frankfurt

In February I was taken on a flying visit to the Pampers R&D Centre at Schwalbach, Frankfurt.

It was great to spend some time with my long-time blogging buddies Amy and Karin, as well as other bloggers, journalists and the Pampers PR team from Hill & Knowlton.



We were given a disposable nappy history lesson and a tour of the huge facility, by the head of R&D, Dr Frank, and Ioannis from P&G Baby Care.

My children are well out of nappies, but I found this trip fascinating. I loved the 'science bit'. We watched blue liquid being poured down a tube and onto a couple of nappies. The recently launched new Pampers Baby Dry nappy soaks up the liquid at an impressive rate. Researchers had found that when babies are sleeping on their backs and then pee, they can wake up and struggle to get back to sleep if they feel wet. The new Extra Sleep Layer enables more liquid to be absorbed, faster than before.

It can take up to ten years to develop a new nappy. I know, ten long years. It is painstaking, careful work. I was surprised how much Pampers care about producing a quality product. Families in Frankfurt are supplied with free nappies and give Pampers regular feedback. Every morning sixty babies are brought into the facility, still in their overnight nappies, to have their skin moisture tested. There is also a play room, where babies' movement is observed and again moisture readings are taken.

This little boy was a real cutie pie


One thing that I found fascinating was discovering that the gel crystals, that absorb the liquid in the nappy's core, are harmless. On the odd occasion that one of my children had a truly sodden nappy and some of the gel escaped I used to worry that they were getting harmful chemicals on their skin. Dr Frank was genuinely upset that this had happened - it's not supposed to - but I did explain that this had happened to a bouncing three year old over night. Still, it was reassuring to know that these crystals are similar to those used to bulk out diet foods (not so reassuring if you eats those diet foods I guess), but still, harmless.

You can see a little of what we saw on this video. See if you can spot the sensory rooms where you can experience what the world looks like from a baby's eye view. We all enjoyed ourselves in those.


 


Another highlight of the trip was meeting (deep breath) Pampers Village Parenting Panel Sleep Expert, Wendy Dean.



Wendy answered all our sleep questions. I wanted to know whether you should wake child when they're having a nightmare or night terrors. Wendy's answer was no, leave them, as they will probably not remember by the morning. If they wake up, however, obviously go to them and comfort them.

I also asked whether you should ever wake a sleeping baby. I always used to wake mine from their afternoon naps so that they would go to sleep at bedtime. A routine suited me. Wendy agreed with my approach. Looking back now, I can see that I was pretty inflexible. I would never go anywhere at nap time, unless my child would be able to sleep at their usual time. Having said that, from when both boys were about six weeks old Andy and I had our evenings to ourselves.

This led to me asking about long-established routines. My children (aged 5 and 4) still go to bed at 7pm and usually wake up at 6am. I'd love them to sleep until 7am. Or rather, I'd love to sleep until 7am. Wendy thought they were getting enough sleep and so suggested a later bedtime. She did warn that it could take a month for a new routine to establish itself. I may wait until the summer holidays to try this as Presley and Cash may be too tired if they're at school every day.

Here is Wendy answering a few of the most common baby sleep questions.






Disclosure: All travel, food (including one of the best steaks I have ever eaten, at the Radisson Blu hotel in Frankfurt) and accommodation expenses on this trip were paid for by Pampers. Thank you to Pampers and Hill & Knowlton for looking after us so well.



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26 July 2012

The P&G Family Home for London 2012




I have an Olympic blog exclusive for you. Last night I attended a rather special housewarming party to launch the P&G Global Family Home at Vinopolis in London. I was the only blogger there, rubbing shoulders with Carol Hoy, Pat Radcliffe, Pauline Pendleton, Pat Payne, Vinnie Ennis and Alison Powell. You may not know them, but you will have heard of their children, Sir Chris Hoy, Paula Radcliffe, Victoria Pendleton, Keri-Anne Payne and Jessica Ennis.




Marc Pritchard, P&G’s Global Brand Building Officer, welcomed the families of 10,000 Olympic athletes from around the world. He said "We asked athletes what we could do to support them here in London and they told us that Moms and families from around the world don’t have a place to really relax and be together at the Games. We have been in the business of serving moms and families for 175 years. So it makes sense for us to celebrate the athletes by serving their moms and families.”

We were shown a series of videos from the Thank You Mum campaign, including one featuring President of the International Olympic Committee, Jacques Rogge. He said “P&G is making an important and unique contribution to these Olympic Games by creating a warm, welcoming space where the families of some of the world’s greatest athletes can come together. Athletes can be reassured that while at the P&G Family Home their families will be well cared for, thus enabling them to focus on doing their best on the field of play.

As well as the Family Home, where families can gather to watch the Games, take their laundry, play with their children and receive hair and spa treatments, P&G have used a large proportion of their allocation of Games tickets to send all of the families to the Opening Ceremony to watch their children enter the stadium.

“Every mum knows that encouraging your kids to play sports is not just about raising champions,” said Carol Hoy, mother to Team GB’s Sir Chris Hoy. “I was proud of Chris when he was a little boy winning the egg-and-spoon race, and I’m proud of him now as an Olympian. Thanks to P&G, I’ll be there to cheer him on in the Velodrome, and visit him in the P&G Family Home.”


We were treated to a live performance by X-Factor finalist Rebecca Ferguson. My goodness, that girl has a stunning voice.

I got to hang out with the woman behind the tweets, my friend Glenda @thankyoumum

The joyful atmosphere at the party was not only due to the free-flowing champagne, but also because the families could relax ahead of a tense fortnight of sport. The excitement and anticipation was clear.




Pauline Pendleton told me how nervous she was, but also how proud she is of her amazing daughter. She didn't distinguish between Victoria and her other children. I guess that is why I like the Thank You Mum campaign. We may not have Olympians for children, but whatever they end up doing they will always be our babies.

Hats off to P&G for making sure the athletes' families could get to London, stay in London and hang out together at the P&G Family Home.


Disclosure:
Thank you to Becca (H&K) and P&G for the invitation, and for paying for my travel expenses to this awesome event. NB: I rarely use the word awesome, but, hey, IT'S THE OLYMPICS.



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4 July 2011

1930's Housewife

I recently took part in a challenge set by Procter & Gamble. I was asked to attempt a day as a 1930's housewife, in the days before P&G.

It was quite a challenge. Mainly because the packages from P&G arrived at my old house on the day we were moving out! I was given everything I would need for my beauty routine, for entertaining the children and for cooking, washing and cleaning. I was also given a video camera to record my efforts and a bag of current P&G products as a comparison.




What I liked:

  • No television, no internet and no electronic toys. 
  • The boys loved playing with building blocks and they will always sit and listen to a story.
  • Having a bath instead of a shower, this made a pleasant change. 
  • The cold cream cleanser. Seriously, I think it smells wonderful and my skin felt soft after using it!
  • The food. I love butternut squash soup and the recipe I was given worked well.





What I didn't like:

Erm, everything else!

  • My poor hands were sore after handwashing* and washing up with grated soap and a wire scourer. 
  • The toothpaste was vile, I couldn't bring myself to use it.
  • I'll concede that vinegar and newspaper will clean a window, but everything takes so long.


*I don't normally do any handwashing. If it doesn't go in the washing machine I don't buy it!

I enjoyed the Life Before P&G Challenge, but was so happy to reacquaint myself with my dishwasher and washing machine.

The boys play at washing now. My tea towels have never been so pummeled!



Finally here is my 'hilarious' video.

Do not adjust your set:


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