I was invited to take a sneak peak at the revamped Disney Store in Milton Keynes. Luckily Milton Keynes is sort of on the way home from Bognor Regis to Preston, so I was able to attend.
The store opened its doors yesterday. If you are anywhere near Milton Keynes, or even if you aren't, the new Disney Store is a must see. Disney have created a magical experience in their store with a high-tech makeover - the first of its kind in England.
I was a little cynical before I arrived (after all it's a shop, they want you to buy stuff), but after about thirty seconds in the store I was a little girl again. At one point I even clapped my hands in excitement.
The store has an opening ceremony where one lucky child gets to unlock the shop with a giant key. Once inside moving images are projected onto trees. Try to spot the Mickey Mouse sillouhettes. A sparkly path takes you through the store.
Summon Tinkerbell by clapping, she will appear on the skyline.
One surprise was the events space that will host daily activities including an imagination parade, learning Hannah Montana dances, quizzes and animation classes. This Disney Store Theatre takes up a fairly large chunk of retail space, but totally enhances the store experience. Children can chose from over fifty cartoons to watch. If it's a special occasion, such a your birthday, you can pose for a photograph next to your name on the giant screen, accompanied by special music and fireworks.
At the end of the day there is a closing ceremony to complete the experience.
As you can tell, I was blown away.
The official opening of the Milton Keynes Disney Store takes place on 25th September. Join Paige O'Hara, the voice of Belle in Beauty and the Beast, Mickey and Minnie, Belle and the Beast and other favourite characters throughout the day.
Other news hot off the press is that there will be a new Disney Store opening at 350 Oxford Street, London in spring 2011.
You can keep up to date with Disney Store on Facebook and Twitter.
Huge thanks to Jonathan and Amy from Disney Stores and Emily from Taste PR for our exclusive guided tour, goody bag and vouchers.
I bought a Woody costume for each of the boys. Cute or what?!